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- MOJO, is a serious 'classic rock' magazine that targets and upmarket and mature audience, reflectin  the context of the economic power of the 'baby boomer' generation- They were th first generation to have disposable income post war. and were able to enjoy festivals ad concerts - In terms of media industries Mojo is a good example of  diversification. - It is a product with clear audience address- engaging the passion of music fans who consider themselves sophisticated- this is reflected in a consistent media language house style. Target audience- mojo targets a niche, older, predominantly male audience: demographic - 83.5% male age  - 61.5% 39-55, mean age 41 NRS social grade  - 72% ABC1, top three levels - an English rock band established in London in 1975 - Were responsible for the punk movement in England and inspired many later punk musicians - Their career only lasted two and a half years and in that time they only released fou...

How can magazines be aimed at a range of audiences? (For example, MOJO is aimed at a range of audience e.g a more niche, older, predominantly male audience with an average age of 41) (5 marks) Most magazines use colour identity to attract their primary target audience. For example, MOJO uses a bright, 'trippy' effect which engages an older audience because it portrays the use of drugs in the 1960s and the effect it had. Furthermore, other magazines use different celebrities to attract different audiences. This could be from pop artists to rock artists.  Pop artists would attract a younger audience whilst the rock artists would attract an older target audience. This show how magazines can be aimed at a range of audiences. State one audience category that is more likely to read MOJO (go into detail about demographics & NRS) (5 marks)  White British males are more likely to read MOJO magazines because most of the artists are white males on the front of ...

Target audiences Weekly magazines tend to have an audience that is more working class than middle class. The quality monthly magazines ten to target a more middle-class audience. The paid for,magazines with the highest middle class readership are the monthlies Vogue, BBC good food, etc. All these most popular weekly and monthly magazines have mostly female readerships. Magazines aimed at men are usually less successful. Mojo readers Mojo had a family small circulation of about 68,000 in 2016-17 and a  readership of about 138,000. Class: Mojo gains a similar share of middle class and working class readers. Gender: Mojo is four times more likely to be read by men than by women Age: The readership is adult There is a greater number of older raders then younger: nearly two thirds of them are over 35. Mindmap:

Regulation Magazines, like newspapers, are self-regulated. Magazines may join IPSO or Impress – only Impress is Leveson-compliant. MOJO has chosen to join IPSO, as have the other Bauer publications IPSO Who are they? The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press. What do they do? We make sure that  member newspapers and magazines  follow the  Editors' Code . We investigate complaints about printed and online material that may breach the Editors’ Code. We can make newspapers and magazines  publish corrections or adjudications  if they breach the Editors’ Code (including on their front page). We monitor  press standards  and require member newspapers and magazines to...

MOJO , is a serious ‘classic rock’ magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the ‘ baby boomer’ generation . – They were the first generation to have disposable income post war. Were able to enjoy music/festivals/concerts/ In terms of media industries, MOJO is a good example of diversification . It is a product with a clear audience address – engaging the passion of music fans who consider themselves sophisticated – this is reflected in a consistent media language house style. Mojo's demographic are: 83.5% male 65.1% 39-55 years old with a mean age of 41 72% ABC1 serious music fans brand loyal

      HOW ARE MAGAZINES FUNDED COMMERCIALLY? Revenue Magazines receive revenue from: -  circulation  (cover price - £5.25 for MOJO in 2017). in 2018 it is priced at £5.50. it has risen 25p. this could be because less people are buying it  and so the company need to make more money. -  advertising  (in MOJO, mostly live or recorded music, with some fashion advertising, some -  mass advertising - cross-promotion for other Bauer brands, such as empire - sponsored content and product placement, for example, 'Mojo listens to all its music on Roksan equipment'. HOW DO THEY USE  DIFFERENT FUNDING MODELS TO GENERATE INCOME? -  The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online. Their response has been to diversify as much as possible – events are a good example of this – and to move magazines online. -  Sponsored content and p...

1950s/60s  -largely uncritical of musicians output - everything was always good. -content: mainly chart and singles, gig listings changes in society in the 1960's with arrival of the Beatles and the rolling stones, drug culture of the 1960's - changes the nature of writing and music writing. Rolling stone was created by Jann Wenner in the 1960s, a fortnight publication which contained a mixture of current affairs, celebrity interviews and the coverage o the music industry its appeal in the lat in the way the journalists addressed the youth audience. 1970s Early 70s - first of all: "glam rock" - sweet, mud, slide, T rex and then "prog rock" - Pink Floyd, Emmerson Lake Palmer. Music papers still largely uncritical of groups until the Prog Rock bands begin to spend too much money on staging, lighting and lasers etc. NME changed its style to meet Punk head on. New writers were recruited from the magazines own readership, with ads like 'w...

The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide. Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium. However , magazine publishing is globalised , like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies . How are magazine audiences categorised?  All adults (age 15+) Adults aged 15-34 (15-44 prior to Q3 2012) Men Adults aged 35+ (45+ prior to Q3 2012) Women Adults in social grades ABC1 How is readership and consumption measured? The measures available are: Frequency of reading Source of copy Time spent reading Readership accumulation over time How are audiences identified? Interview Questionn...

Dominated by females: LGBT: Multicultural: 1. Create a tally of: how many women, men, ethnic minorities. 377 men and 118 women 339 white and 109 ethnic minorities 2.Write 5-10 lines about how musicians are represented. The front cover consists of a main image of the Pink Floyd's faces- no body- this highlights how significant the artists are that the target audience would know exactly who they are by just their face and not their whole body. The colour scheme of the rainbow colour gives the magazine and vintage feel which links also to the photo of the Pink Floyd as the photo looks aged which mirrors the rock genre. Furthermore, the rainbow colour also relates to the Pink Floyd icon of the triangle and the rainbow going through it which can connote equality and peace. Underneath the CD track the word "PLUS" is written in big so when the white men target audience take off their CD they will see extra information given to the target audience thus enticing...

Celebrity Culture: Is there a version of reality that represents events and social groups to fit the purpose of the magazine? Are the representations dominated by how people look rather than what they do? MOJO wishes to attract a target audience that shares its reverence for 'classic rock' so constructs a version of reality that represents musicians as heroes, striving for excellence. For example in the main cover line the word "SAVED" is enlarged in a box as well as slanted which is different from all over words to highlights its importance that the band saved rock and therefore revealing them to be heroes. What are the stereotypical representations? Why have they been used?What are the counter-stereotypical representations? Why have they been used? MOJO generally use white, young men on their front cover to fit with the stereotype of rock being only for white young men which will allow the audience to instantly recognise the genre. However, MOJO may ...

What are the codes and conventions of music magazine covers? Are these on the MOJO cover? Cover Lines - "HOW 'BOLLOCKS' SAVED ROCK'N'ROLL... & DESTROYED THE BAND". Cover  M ount - Their CD is stuck on the front. Font - Bold capitalisation used with the same two fonts used (apart from "The Music Magazine" on the masthead which is in a different font) Graphics Feature - box around the cover lines and "LYDON" Headline - "SEX PISTOLS" Main Picture - of Lydon looking straight at the camera. Masthead-  Biggest text, behind Lydon's head Puff - "159 REVIEWS..." Pull Quote - "There was too much to cope with..." Skyline - "THE ALLMAN BROTHERS TRIUMPH AND TRAGEDY" How does the choice (selection and exclusion) of elements influence meaning on the magazine cover? The typography used is mainly bold and capitalised with a few exceptions of unbold texts. For example on one of the cover l...

What is the online content of the BBC radio 1 live lounge? On the home page of the live lounge you can view the previous live lounge episodes, there is also a link to view the new and upcoming live lounge episodes. There is also a page for Clara Amfo with a live update of what she is presenting. There is a section called 'on demand' which allows the audience to catch up on any missed episodes. Within the page it promotes its other station such as radio 1 and radio 1extra. How does this affect media industries and audiences? This allows the audiences to catch up on any shows they missed, making the live lounge very reliable and easy to access. Audiences will know about upcoming episodes which can attract more viewers if they know about it.  How is live lounge distributed? (iPlayer, watch live, stream, on the radio, catchup) he live lounge can be accessed through different platforms of media, these include: Iplayer, watch live, stream, on radio, catch up. By being ...

·       Timeline of entire episode. Main sections: British artist and content promoting British music, interviews, news     -  Introduction from the presenter Clara Anfo building up to Sam Smiths entrance.    -  Sam Smith addresses the audience as one and starts his first song.    - There is no break and Sam Smith continues onto his second song.    - He introduces himself and thanks the Live lounge and the audience for having him.    - Sam Smith sings a cover of Alicia Keys, then one of his own songs.        ·       How is the episode constructed? Why? The episode is loosely constructed which allows the audience to feel as though they are in a relaxed environment. ·       Who is the target audience? Why? Age: 15-21- (primary) 22-28 (secondary) Gender: Men and Women Ethnicity & Race: The presenter ...