History of the press and Bauer media
1950s/60s
-largely uncritical of musicians output - everything was always good.
-content: mainly chart and singles, gig listings
changes in society in the 1960's with arrival of the Beatles and the rolling stones, drug culture of the 1960's - changes the nature of writing and music writing.
Rolling stone was created by Jann Wenner in the 1960s, a fortnight publication which contained a mixture of current affairs, celebrity interviews and the coverage o the music industry its appeal in the lat in the way the journalists addressed the youth audience.
1970s
Early 70s - first of all: "glam rock" - sweet, mud, slide, T rex
and then "prog rock" - Pink Floyd, Emmerson Lake Palmer.
Music papers still largely uncritical of groups until the Prog Rock bands begin to spend too much money on staging, lighting and lasers etc.
NME changed its style to meet Punk head on.
New writers were recruited from the magazines own readership, with ads like 'wanted: hip young gun slingers.' Julie Burchill became a top NME reporter overnight.
Mid 70s - NME embraces punk - writers begin to move the papers away from simply music writing and start writing about "serious" issues such as politics, philosophy, etc. The "music press" becomes divided between musicians' papers such as melody maker (techniques, "proper music") and political papers such as NME (the meaning behind the bands and their songs).
1978 - Smash hits launched a new glossy mag catering for a younger audience in a smaller magazine format. Its focus was on on "trivia" - favourite colours, food. pop-musicians' lifestyles, etc.
it included: polls, letters, surveys, fan club information - keeps in touch with readership - what do they want? Lyrics, posters, free gifts on the covers...
1980s
style in pop music becomes more important than content: make-up, clothes, the video, fashion and hair.
Independant labels wanted their own voice and began producing fanzines. these fanzines were often typed, photocopied and distributed at concerts or subscription.
despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
New layout of magazines - "style" magazines such as The Face and Blitz became popular, not just music but information about the latest fashion and hairstyles.
-experimentation with typefaces, layout, graphic design - making the music press new and more exciting with breaking the rules.
1990s
New technologies began to emerge. Music videos became popular which began to change aspects of the ways in which music is consumed.
Every single comes with a video, sometimes more money was spent on the video than the single.
Launch of MTV the first TV market for music videos - a little known band could make lots of money and impact with a well made video.
1993 - Mojo
-Debuted in the form of a magazine on the new-stnads of Britain in 1993.
-The rough idea, in the words f founding editor, Paul Du Noyer, was for something "that had the sensibilities of a fanzine and the design values of Vogue"
-Was intentionally published by Emap, but Bauer Media took over in 2008 and bought Emap in 2007.
2000s
Today - is there a limited "music press" because "everything is pop culture"
Daily newspapers feature pop stars and "celebrities" appear on daytime
People are famous for being famous. Everyone in a band or with some talent assumes that they have the right tot be famous.
Is the promotion of music industry today driven more by Industry or the Audience/Readership?
I think it is driven by both because they use what the audience want and their interests so they can make money and profit but it is also driven by the industry because they need to promote their artists. Most artists have sponsors which shows it is partly driven by the industry.
Conglomerates like Bauer and Hearst Communications are still primarily print publishers with some associated television and radio.
-largely uncritical of musicians output - everything was always good.
-content: mainly chart and singles, gig listings
changes in society in the 1960's with arrival of the Beatles and the rolling stones, drug culture of the 1960's - changes the nature of writing and music writing.
Rolling stone was created by Jann Wenner in the 1960s, a fortnight publication which contained a mixture of current affairs, celebrity interviews and the coverage o the music industry its appeal in the lat in the way the journalists addressed the youth audience.
1970s
Early 70s - first of all: "glam rock" - sweet, mud, slide, T rex
and then "prog rock" - Pink Floyd, Emmerson Lake Palmer.
Music papers still largely uncritical of groups until the Prog Rock bands begin to spend too much money on staging, lighting and lasers etc.
NME changed its style to meet Punk head on.
New writers were recruited from the magazines own readership, with ads like 'wanted: hip young gun slingers.' Julie Burchill became a top NME reporter overnight.
Mid 70s - NME embraces punk - writers begin to move the papers away from simply music writing and start writing about "serious" issues such as politics, philosophy, etc. The "music press" becomes divided between musicians' papers such as melody maker (techniques, "proper music") and political papers such as NME (the meaning behind the bands and their songs).
1978 - Smash hits launched a new glossy mag catering for a younger audience in a smaller magazine format. Its focus was on on "trivia" - favourite colours, food. pop-musicians' lifestyles, etc.
it included: polls, letters, surveys, fan club information - keeps in touch with readership - what do they want? Lyrics, posters, free gifts on the covers...
1980s
style in pop music becomes more important than content: make-up, clothes, the video, fashion and hair.
Independant labels wanted their own voice and began producing fanzines. these fanzines were often typed, photocopied and distributed at concerts or subscription.
despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
New layout of magazines - "style" magazines such as The Face and Blitz became popular, not just music but information about the latest fashion and hairstyles.
-experimentation with typefaces, layout, graphic design - making the music press new and more exciting with breaking the rules.
1990s
New technologies began to emerge. Music videos became popular which began to change aspects of the ways in which music is consumed.
Every single comes with a video, sometimes more money was spent on the video than the single.
Launch of MTV the first TV market for music videos - a little known band could make lots of money and impact with a well made video.
1993 - Mojo
-Debuted in the form of a magazine on the new-stnads of Britain in 1993.
-The rough idea, in the words f founding editor, Paul Du Noyer, was for something "that had the sensibilities of a fanzine and the design values of Vogue"
-Was intentionally published by Emap, but Bauer Media took over in 2008 and bought Emap in 2007.
2000s
Today - is there a limited "music press" because "everything is pop culture"
Daily newspapers feature pop stars and "celebrities" appear on daytime
People are famous for being famous. Everyone in a band or with some talent assumes that they have the right tot be famous.
Is the promotion of music industry today driven more by Industry or the Audience/Readership?
I think it is driven by both because they use what the audience want and their interests so they can make money and profit but it is also driven by the industry because they need to promote their artists. Most artists have sponsors which shows it is partly driven by the industry.
Conglomerates like Bauer and Hearst Communications are still primarily print publishers with some associated television and radio.
MOJO is published by Bauer
Media.
This company owns over 600 magazines,
including two
other UK
music magazines – Q and Kerrang! The
company has diversified the MOJO brand, offering mojo4music.com online in order to reduce
the risk of only operating in one media form.
The company is itself diversified, with
ownership of magazines, websites, radio stations and music
television channels, which may help protect it from declining audiences for
magazines.
Bauer Media Group is a diversified media conglomerate because it owns a wide range of media platform ranging form magazine to radios. it own 'Mojo' magazine and Modern gardening, two magazines which cover a spectrum of topics and both differ in genes. Which in turn this creates a mass audience which can produce a large number of sales for them as a business
From the 'audience finder' i found that older audiences preferred media volumes where those that involve cars and things regarding the environment. However young, audiences were more interested in radio stations such as 'kiss' and fashion magazines.
Bauer Media Group has a workforce of approximately 11,500 (in 2015) employees in 17 countries. Bauer media group has an annual turnover of €2.316 billion.
Bauer media group is a globalised company because they publish magazines, make radio programmes and design digital formats in 17 countries on four continents.
Good work here Aden, you've clearly understood how Bauer Media is diversified & globalised.
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