Mojo representations

Celebrity Culture: Is there a version of reality that represents events and social groups to fit the purpose of the magazine? Are the representations dominated by how people look rather than what they do?

MOJO wishes to attract a target audience that shares its reverence for 'classic rock' so constructs a version of reality that represents musicians as heroes, striving for excellence. For example in the main cover line the word "SAVED" is enlarged in a box as well as slanted which is different from all over words to highlights its importance that the band saved rock and therefore revealing them to be heroes.

What are the stereotypical representations? Why have they been used?What are the counter-stereotypical representations? Why have they been used?

MOJO generally use white, young men on their front cover to fit with the stereotype of rock being only for white young men which will allow the audience to instantly recognise the genre.
However, MOJO may also use older people on the front cover as the rock genre has a lot of history and the younger bands or audience look up to the older, more experienced bands as role models. This portrays the artists as powerful because they have a lot of history within the band and a lot of admirers.

Multiculturalism: Are people of colour present or absent? If absent, is this because they are excluded in favour of white people? If present, do the representations reflect traditional stereotypes? Do they reflect the diversity of people of colour in a multicultural society?

MOJO front cover artists are only white males which undermine female artists and artists of colour. This may because stereotypically, mainly white men are involved with the rock genre. 

Changes in gender roles: Are women present or absent? If absent, is this because they are still excluded in favour of men? If present, do the representations reflect traditional housewife/mother/sex objects or do they reflect the diversity of roles women play in post-feminist society? Do the representations play with gender and sexual identities?

MOJO mainly use men on the front cover of their magazines. This is because only men are seen to like rock music because it is very violent and heavy. Women are not often into rock music because they are stereotyped as soft and delicate which is the opposite to the connotations of rock.

Celebrity Culture: Is there a version of reality that represents events and social groups to fit the purpose of the magazine? Are the representations dominated by how people look rather than what they do?

MOJO wishes to attract a target audience that shares its reverence for 'classic rock' so constructs a version of reality that represents musicians as heroes, striving for excellence. For example, the use of the superlative "greatest" makes the band sound beetter than all the others.

What are the stereotypical representations? Why have they been used?What are the counter- stereotypical representations? Why have they been used?

MOJO generally use white, young men on their front cover to fit with the stereotype of rock being only for white young men which will allow the audience to instantly recognise the genre.
However, MOJO may also use older people on the front cover as the rock genre has a lot of history and the younger bands or audience look up to the older, more experienced bands as role models.
They look like stereotypical hippies which are not usually into the rock genre.

Multiculturalism: Are people of colour present or absent? If absent, is this because they are excluded in favour of white people? If present, do the representations reflect traditional stereotypes? Do they reflect the diversity of people of colour in a multicultural society?

MOJO front cover artists are only white males which undermine female artists and artists of colour. This may because stereotypically, mainly white men are involved with the rock genre.

Changes in gender roles: Are women present or absent? If absent, is this because they are still excluded in favour of men? If present, do the representations reflect traditional housewife/mother/sex objects or do they reflect the diversity of roles women play in post-feminist society?Do the representations play with gender and sexual identities?

MOJO mainly use men on the front cover of their magazines. This is because only men are seen to like rock music because it is very violent and heavy. Women are not often into rock music because they are stereotyped as soft and delicate which is the opposite to the connotations of rock. However there is one woman on the front of the magazine. Despite this, the image is very small which implies that women were very inferior in the rock industry.