Magazine ownership and NRS

The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide.

Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.


However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.


How are magazine audiences categorised? 

All adults (age 15+)Adults aged 15-34 (15-44 prior to Q3 2012)
MenAdults aged 35+ (45+ prior to Q3 2012)
WomenAdults in social grades ABC1





How is readership and consumption measured?
The measures available are:
  • Frequency of reading
  • Source of copy
  • Time spent reading
  • Readership accumulation over time
How are audiences identified?


  • Interview
  • Questionnaire
  • Sample

Adults in social grades C2DE

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