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Showing posts from January, 2018

Intertextuality

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Intertextuality is when one media text makes reference to another media text An example this is the film 'Gentlemen prefer blondes' - a film made in 1953 and Madonna made reference to this film in her music video 'material girl' in 1984. This is intertextuality. Robbie Williams - 'millennium' music video 1998 & James bond trailer - 'the world is not enough 1999 Intertextuality: makes reference to the new millennium by counting down a clock Both contain girls highly sexualised - conforms to the male gaze theory  Both wearing suits - traditional gentlemen look Both contain lots of cars - attracts more men with the cars as well as the women  Both have similar lighting in the background - changes from light to dark  Beatles on the Ed Sulivan show 1964 and 'Hey ya' - outcast Intertextuality: same outfits  use the same location girls screaming black and white  hosted on a talk show ...

Editing styles research

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Big for your boots: This is a grime music video as they are in council estate, there is lots of smoke, lots of boys behind Stormzy which could connote a gang. The video is a fast paced song which has no narrative. It is a performance based video. It uses fast paced editing which matched the speed of the music. shot 1 - 4.7 seconds shot 2 - 0.9 seconds shot 3 -  2.4 seconds shot 4 - 1 second shot 5 - 1.6 seconds shot 6 - 1.2 seconds shot 7 - 0.8 seconds shot 8 - 0.8 seconds shot 9 - 0.8 seconds shot 10 - 0.5 seconds Uptown funk: This is a pop music video as there are lots of bright colours, there is an upbeat tone, and there is lots of dancing. This song is fast paced and has no narrative. It is a performance based video. It uses fast paced editing reflects the beat of the music. shot 1 - 4.4 seconds shot 2 - 0.5 shot 3 - 1.5 shot 4 - 1.3 shot 5 - 0.3 shot 6 - 0.6 shot 7 - 0.6 shot 8 - 0.6 shot 9 - 0.6 shot 10 - 0.6 shot ...

Goodwin's theory

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1 . Music videos demonstrate genre characteristics (e.g. stage performance in rock video, dance routine) 2. There is a relationship between lyrics and visuals 3. There is a relationship between music and visuals 4. The demands of the record label will include the need for lots of  close ups of the artist and the artist may develop motifs which recur across their work (a visual style) . 5. There is frequently reference to notion of looking (screens within screens, telescopes, etc ) and particularly voyeuristic treatment of the female body. 6. There is often intertextual reference   (to films, tv programmes, other  music videos etc) Goodwin's theory applied to music videos Big for your boots 1. This music video demonstrates genre characteristics of grime as they are in council estate, there is lots of smoke, lots of boys behind Stormzy which could connote a gang. 2. There is a relation between the lyrics and...

Camera work and editing styles

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Camera work camera work is used in music videos to emphasise messages in the song or suggest qualities in the performer Editing Though the most common form of editing associated with the music promo is a fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewings), there are videos which use slow pace and gentler transitions to establish mood. How many shots on average are there in a music video? It depends on the style and genre. Between 1 and hundreds. How long do you think the average shot length is for a music video? Between 0.3 - 5 seconds...5 seconds is quite a long shot length What could affect the length of a shot in a music video? *audience viewing* give an example If there is a montage of extremely fast-paced shots, then the audience will rematch tottery and make sense of it. This will result in more views, more social interaction and potentially result in more sales for th...

Conventions of music videos

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Conventions of music videos - Michael Jackson 'speed demon' state of equilibrium- he is with his bodyguards disruption- the characters start chasing him back to balance - when he is dancing with the bunny at the end Conventions list • Videos may use linear narratives telling the story of the song or performance montages to draw attention to the song or the performers • Videos may use contrasting settings and associated lighting – location or studio or in performance, urban or rural, exotic or everyday, to match the style of music and the musician’s image • Videos may use contrasting camerawork and editing to create a tone to match the song and the musician(s), by creating documentary style naturalism or a more stylised performance, for example • Videos may use only the music track as soundtrack or may add diegetic elements to help create a self-contained fictional world • Any other valid contrasting media language • Narratives • Mise–en-scene: Costu...

History of music videos

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The history music videos as soon as cinemas were developed, there came with it the opportunity to put songs to music  as early as the 1920's, jazz musicians began to make shirt films to accompany popular songs In 1965, Bob Dylan made "Subterranean homesick blues" is widely recognised as one of the first music videos. In 1970's, producers of music television recognised an opportunity to make short promotional films to promote their artists They began to make 'promos' - early music videos. theses often replaced live performances which had previously been the most common way to promote releases on TV. In 1975 Queen released "bohemian Rhapsody" with a groundbreaking video which marked the beginning of the music era and set the language for modern music video - this video is considered to be the one of the first to use advanced visual effects. Soon artists released the oiler of the music videos and how it could affect their image In his 1988 bo...

Music videos - purpose and styles

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Purpose of music videos An important promotional tool for marketing performers and their music. Help to create the 'star image' for a new performer (e.g. Lana Del Ray). To develop and adapt the image of a more established artist (e.g. Rihanna). To interpret and anchor the meaning of a song and to entertain the audience. Iconography indicates the genre of music and the style of the performer. Performance : Lots of close-ups of the performer, direct address to engage the audience, difference outfits (e.g. One Direction - what makes you beautiful) Narrative : A story is created, sometimes the lyrics don't match the visuals at all. sometimes the artist doesn't feature at all and they are just actors. Enigma codes (e.g. Katy Perry - Thinking of you) Conceptual : They are based on/around an idea or an image and can be about sending a message to the audience. (e.g. Lady Gaga - Bloody Mary) One direction - 'What makes you beaut...