Intertextuality
Intertextuality is when one media text makes reference to another media text An example this is the film 'Gentlemen prefer blondes' - a film made in 1953 and Madonna made reference to this film in her music video 'material girl' in 1984. This is intertextuality. Robbie Williams - 'millennium' music video 1998 & James bond trailer - 'the world is not enough 1999 Intertextuality: makes reference to the new millennium by counting down a clock Both contain girls highly sexualised - conforms to the male gaze theory Both wearing suits - traditional gentlemen look Both contain lots of cars - attracts more men with the cars as well as the women Both have similar lighting in the background - changes from light to dark Beatles on the Ed Sulivan show 1964 and 'Hey ya' - outcast Intertextuality: same outfits use the same location girls screaming black and white hosted on a talk show ...