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Demographic - age, gender, race, ethnicity, location, spending power Target audience - Little Mix 'Black Magic': -Girls aged between 12-16 - UK and America -Mixed ethnicity -All races -Parents pay for the albums, tracks, merch, tour tickets (can access for free on YT, Spotify, Apple music) Target audience - The Vamps 'Somebody to you': -Girls aged between 12-16 - UK and America -White ethnicities -White race - through the representation within the video -Parents pay for the albums, tracks, merch, tour tickets (can access for free on YT, Spotify, Apple music) Social and cultural differences -> Audience interpretation : - Some may want to change fashion choices -> Excluded - religion (cant change appearance) - Some may have been bullied -> To stop being bullied you have to dress in a sexual way - Some may be in love/fancy someone -> They may think they have to change for this - Some may be identified as popular -> Portrayed as ...

BLACK MAGIC Little Mix as stereotypical Geeks: age -  teenagers gender - female costumes - preppy, plain colours race - white, mixed race Little Mix as stereotypical popular girls: age - teenagers  gender - female costumes -  slightly more revealing but not too much  race - white, mixed race Male Geek character: age - teenager gender - male costumes - preppy, glasses, holding books. stereotypical geek race - white  Popular blonde female: age - teenager gender - female costumes - leather jacket, revealing clothes conform to the male gaze theory race - white Popular attractive male: age - teenager gender - male costume - denim jacket, black t-shirt race - Asian, challenges the stereotype that Asians are geeky Group of popular girls: age - teenagers gender - female costume - denim/leather jacket, tight jeans, crop top race - white, Asian, mixed race. All represented in a negative way it is ...

Explain how the Little Mix ‘Black Magic’ Video uses Media Language (15) The video ‘Black Magic’ uses cinematography to portray the band's equality and show that not one person Is superior to the other, they are all the same. The use of long shots of the whole band shows their equality as they are all in the shot. This is shown when they find the magic book and are all singing the spell in their room. There are close-ups of each character so that the audience can view their favourite band member but as a whole, the band is shown together in the video. In this music video, fast-paced editing is used to match the music. This is seen towards the end of the video when they are in a classroom, the beat of the music is fast paced which matches the speed of the editing. This will make the viewers want to go back and look closer throughout the video. This matching editing and music gives a sense of realism to the audience and makes the audience relate to the band. The mise-en-s...

Technical terms checklist: Performance clips and band shots Fast-pace of editing  Mainly straight cuts Bright lighting High angle/low angle - shows the band is superior/inferior Bright colours against black and white background Panning Editing to reflect pace of music Special lighting effects High lighting Equal division of shots upon band members Whole band shots No real sound effects Dubbed sound Zooming out Shadows Mise-en-scène reflects atmosphere Animation Close-ups - highlights the importance of the band in the video How far do you agree that two videos you have studied are conventional for the genre? From viewing little mix's music video 'black magic', it is evident to see many pop conventions. An example of this is the equal division of shots upon band members. This highlights the equality within the band and how there is not one main singer. This will reflect the strong bonds between the band which will portray a positive representati...

Any representaition is a mixtue of:  The thing itself   The opinions of the people constructing the representation  The reaction of the individual to the representatoin  The contet of the society in which representation is taking place Nicki Minaj is represented as a confident, highly sexualised person. She wears lots of skin tight outfits which are very revealing. This relates to the male gaze theory becauase it is very appealing for men because they gain sexual gratification. Star image star image becomes a readily a recognised sign that is used in many different media forms. Stars can use the fact that their image had meanign by allowing it to be used for advertising purposes. A pop star is a manufactured image and does not correlate to person's personality behind the image.

Male gaze theory Write by Laura Mulvey - 1975 - all media products (films, tv, magazines, video games etc...) are made for heterosexual (straight) males. Women costumes are often tighter, shorter and more revealing - Women are highly sexualised in the media, Uses and gratifications theory Information: To learn about the world we live in Personal identity: To IDENTIFY with a star Entertainment: To fill time/escape from normal life Personal relationships:  With each other - using the media as a talking point to build friendships.  E.G. "did you see Eastenders last night?" With the media - building a 'relationship' with a celebrity E.G. Kim Kardashian - watching her show, following her on twitter, buying her branded products Our set texts: -  The Vamps - 'somebody to you' ft Demi Lovato                         - Little Mix - 'black magic' 1. I prefer the Black Magic music video bec...