Mojo target audiences


  • MOJO, is a serious ‘classic rock’ magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the ‘baby boomer’ generation. – They were the first generation to have disposable income post war. Were able to enjoy music/festivals/concerts/
  • In terms of media industries, MOJO is a good example of diversification.
  • It is a product with a clear audience address – engaging the passion of music fans who consider themselves sophisticated – this is reflected in a consistent media language house style.
Mojo's demographic are:
  • 83.5% male
  • 65.1% 39-55 years old with a mean age of 41
  • 72% ABC1
  • serious music fans
  • brand loyal

Comments

  1. JCoSS Media Dept27 October 2018 at 03:50

    Ensure that you know exactly who the target audience are for MOJO magazine. Where you've written the demographic, this is key information.
    Revise over this!!

    ReplyDelete

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