Intertextuality


Intertextuality is when one media text makes reference to another media text

An example this is the film 'Gentlemen prefer blondes' - a film made in 1953 and Madonna made reference to this film in her music video 'material girl' in 1984. This is intertextuality.










Robbie Williams - 'millennium' music video 1998 & James bond trailer - 'the world is not enough 1999

Intertextuality:
  • makes reference to the new millennium by counting down a clock
  • Both contain girls highly sexualised - conforms to the male gaze theory 
  • Both wearing suits - traditional gentlemen look
  • Both contain lots of cars - attracts more men with the cars as well as the women 
  • Both have similar lighting in the background - changes from light to dark 

Beatles on the Ed Sulivan show 1964 and 'Hey ya' - outcast

Intertextuality:
  • same outfits 
  • use the same location
  • girls screaming
  • black and white 
  • hosted on a talk show




Massive Attack "Unfinished Sympathy" and The Verve "Bittersweet sympathy"

  • Both just the artist walking and singing throughout the whole video 
  • Both walking on a busy street 
  • Both walking in public 
  • Both walking and consistently looking directly into the camera
  • Both only have them in the video (apart from a few extras)












Comments

  1. JCoSS Media Dept7 February 2018 at 06:23

    This hasn't exactly been completed with a huge amount of detail...

    There were three pairs of music videos that you had to analyse. Please improve this blog post.

    ReplyDelete
  2. JCoSS Media Dept8 February 2018 at 06:09

    You've added detail, however there are still two pairs left to look at. Please refer to the powerpoint.

    ReplyDelete
  3. JCoSS Media Dept28 February 2018 at 01:25

    Good job, thank you!

    ReplyDelete

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