Camera work and editing styles

Camera work

camera work is used in music videos to emphasise messages in the song or suggest qualities in the performer


Editing

Though the most common form of editing associated with the music promo is a fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewings), there are videos which use slow pace and gentler transitions to establish mood.


  • How many shots on average are there in a music video?

It depends on the style and genre. Between 1 and hundreds.
  • How long do you think the average shot length is for a music video?

Between 0.3 - 5 seconds...5 seconds is quite a long shot length
  • What could affect the length of a shot in a music video? *audience viewing* give an example

If there is a montage of extremely fast-paced shots, then the audience will rematch tottery and make sense of it. This will result in more views, more social interaction and potentially result in more sales for the song.



-Taylor Swift - "we are never getting back together"
Direct address? - looks directly at the camera - makes us feel involved, portraying her message to the audience
Singing/artist movement - follows the camera, very upbeat, dancing
Camera movement -handheld, pan shots, zoom, 
Editing - one shot - sense of realism

-Radiohead - "No alarm and No surprises"
Direct address? - looks directly at the camera - makes us feel involved/engaged with what he's saying
Singing/artist movement - no movement 
Camera movement - close up of face - makes the audience engage with what he's saying
Editing - one shot - sense of realism,  lyrics edited to fade over the screen.



I prefer the Taylor Swift song as the Radiohead song had no movement of the camera or artist which can make the audience lose interest and get bored. The Taylor Swift song had lots of camera movement e.g. pan, tilt, zoom. And lots of artist movement to change the focus and keep us engaged.



Comments

  1. JCoSS Media Dept30 January 2018 at 01:56

    A brilliant blog post, you've worked well and looked at the different editing styles.

    ReplyDelete

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